he collection’s name clearly defines the brand’s novel approach. “Uruga” is an acronym of the Japanese words “Uruwashii” and “Myabi” (pronounced “ga”) meaning respectively beauty and elegance.

Available in two new sizes, 31 and 42mm, Uruga represents the traditional method used to securely set gemstones into place. This new construction is called “clamping case structure”: the clamps are brushed stand in contrast to several mirror-polished areas*. The sapphire glass is inserted between the bezel and the case and displays a slight vertical curvature that follows the bezel’s shape. Clamped from below, it adds brilliance to the case while securing its water resistance.

The 31mm model was specifically designed for ladies. It bears each and every exclusive feature of its 41mm sibling in a more elegant version with highly polished clamps. In alternance to the indexes, the dial is decorated with 6 genuine diamonds.

Once more, Minase takes inspiration in the nature around her for all aspects of this new timepiece. The horizontal embossed gradation pattern of the dial is reminiscent of the waves of the Minase River. The background consists of an endless array of interlacing lines symbolizing infinity.

The indexes are diagonally cut and playfully interact with the light directed by the faceted, three dimensional highly polished hands. The calendar frame exudes an additional touch of elegance and sophistication to these exceptional timepieces. The 2-pieces-crown is finished with Minase’s famous “sallaz" surface finishing and displays the step-drill logo that proudly refers to the brand’s origins.

The Uruga family comes with a choice of either a stainless steel bracelet, or a handcrafted leather strap with a newly designed and elegant deployant clasp.

Visible through the sapphire crystal case back and securely attached to the case with 6 screws, a high-end Swiss ETA 2892 movement powers the 42mm timepiece. The highly customized execution displays hand-finished surfaces with perlage, bridges with diamond polished bevels and a main plate/bridge in black gold as well as blue screws and a “checkerboard” date disc in black and white. The brand’s drill head logo is displayed on the rotor. Assembled with MPS lubrication-free ceramic bearings and ETACHRON adjustment system, this is a very high precision, TOP range execution with 21 jewels, a frequency of 28800 vibrations/hour (4Hz) and 50 hours power reserve.

The 31mm model is powered with ETA 2671, a small and precise mechanical movement, whose rotor is equally customized as its larger version.

The Uruga Collection is poised to captivate watch enthusiasts and connoisseurs worldwide, showcasing Minase’s unceasing commitment to innovation, timeless design, Japanese crafts and traditions as well as unparalleled quality and attention to detail.

Technical Specifications

Case

316L stainless steel. Curved sapphire crystal on top with multiple layers of non-reflective coating, see though sapphire case back on bottom.

Mens’ size: 42 x 48mm, thickness: 10.2mm. Weight: 160 g / 86 g
Women’ size: 31 x 39mm, thickness: 9.9mm. Weight: 85 g /50 g

Water resistant to 50 meters (5 ATM).

Movement

KT/7002 (base ETA 2892) and KT/8001/2 (base ETA 2671) customized by MINASE with hand-made polishing and « perlage » on plates and bridges. Minase customized rotor.

Dial

Embossed pattern in blue, grey, green, pink, white and champagne. Asymmetrical applied index and genuine diamonds on women’s size.

Functions

Hours, minutes and central second hands. Date at 3.

Bracelet

Genuine leather strap manufactured by hand at Minase factory. Stainless steel bracelet. Deployant clasp.

MSRP

Gents
From $4400 on leather strap
From $5650 on bracelet

Ladies
From $4200 on leather strap
From $5400 on bracelet