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Rolex

Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26
Tel : +41 (0)22 302 22 00
Fax : +41 (0)22 300 22 55
www.rolex.com

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Rolex highlights

Rolex releases first official book ft. the Oyster Perpetual Submariner

Rolex releases first official book ft. the Oyster Perpetual Submariner

The Swiss watchmaker has partnered with global design magazine Wallpaper* to publish the first authorised history of this iconic watch. Authored by watch (...)

“Few other brands have really understood where Rolex's strength lies”

“Few other brands have really understood where Rolex’s strength lies”

You don’t build a luxury brand by constantly changing – managers, marketing strategy, products and collections – without running the risk of discrediting your (...)

控えめ “humble” in Japanese

控えめ “humble” in Japanese

GUEST COLUMN

I am thinking to myself, why on earth did Serge ask us to write for Europa Star on a regular basis? We at heist-out are the self-proclaimed “outcasts” of (...)

“Japanese brands have all come to the same conclusion: move upmarket”

“Japanese brands have all come to the same conclusion: move upmarket”

Hirota Masayuki has been the face of Chronos Japan magazine for two decades. He is also one of Japan’s leading watch market specialists. We asked him about (...)

EveryWatch Insights: Geneva Auctions

EveryWatch Insights: Geneva Auctions

In this first column for Europa Star, watch auction data specialist EveryWatch details some of the highlights of the May 2024 Geneva auctions, which (...)

COSC: competition for the arbiter of precision horology

COSC: competition for the arbiter of precision horology

The Official Swiss Chronometer Testing Institute, the COSC, celebrated its 50th anniversary in 2023. This non-profit foundation has played a crucial role (...)

Société Suisse de Chronométrie: 100 years of innovation

Société Suisse de Chronométrie: 100 years of innovation

PORTRAIT

Dedicated to the knowledge sharing and technology transfer that spurs all watchmaking innovations, the SSC is one of the (few) actors that prove it is (...)

Understanding the history of Rolex through Europa Star archives

Understanding the history of Rolex through Europa Star archives

GUEST COLUMN

Pierre-Yves Donzé’s opus on the history of Rolex is a publishing phenomenon. “The Crown” is already the subject of numerous books, written from a collector’s (...)

Perspectives on dialmaking

Perspectives on dialmaking

Over the past few months, we met with dozens of professionals in the dialmaking sector: the company bosses, managers and independent craftspeople whose (...)

Rolex and women: what's the story?

Rolex and women: what’s the story?

GUEST COLUMN

Research for a forthcoming book on the history of Rolex, based on original archive documents, is the opportunity to look at the brand’s relationship with (...)

What will be remembered of 2023?

What will be remembered of 2023?

EDITORIAL

Thanks to the fact that we’ve digitised all our issues going back almost a century, I often find myself browsing through writings from the time when my (...)

Kenissi: the whizz kid

Kenissi: the whizz kid

Inaugurated earlier this year but operational since 2022, the Kenissi Manufacture is the latest in the lineup of movement manufacturers and is already (...)